Companies must take steps now to be ready for the GDPR deadline
Frank Buschman –

25 May 2018 – The GDPR Deadline

The New Year means that the GDPR has moved a step closer. Organisations across the world will need to take a serious look at their data protection processes in the coming months.

The General Data Protection Regulation (GDPR) will build upon the current data protection laws in each EU member state. It will have an impact on any organisation that deals with the personal data of EU residents.

Companies must be compliant with the GDPR by May or they could face fines that could cripple their business.

Here are some of the most important new issues that you need to be aware of.

GDPR Deadline – New Data Rights

The GDPR will provide eight rights to EU residents concerning their personal data.

These include the right for individuals to be informed about how and why their data is processed, transferred or stored.

People will be able to ask to access their personal data and also can request that it be corrected, erased or that data processing be restricted.

GDPR Deadline – Consent

The Regulation also imposes stricter requirements on obtaining valid consent from individuals to justify the processing of their personal data.

Consent must be sought for each and every data processing activity and organisations will be required to keep records which demonstrate that this is being carried out.

Consent must also be as easy to withdraw as it was to provide in the first place.

GDPR Deadline – Transparency and Accountability

The GDPR will also require organisations to be transparent about the methods they use to process personal data.

Privacy notices should inform individuals of the reasons why their personal data is being collected, how it will be used and who, if anyone, it will be shared with.

Many organisations will also find it helpful to appoint a Data Protection Officer (DPO) who will be responsible for monitoring compliance with the GDPR.

A DPO can be an existing employee, although they should have expert knowledge of data protection law and practices.

They should act as the first point of contact for data subjects and the supervisory authority and also provide general advice and information to the the organisation about its GDPR obligations.

Get Ready for the GDPR Deadline with Zymplify

Zymplify are already helping companies get their marketing processes in line with GDPR rules and can make compliance much easier.

Our All-In-One Marketing Platform allows you to bring all of your sales and marketing activities into one centralised dashboard.

This can help you keep track of your customers and what data processing practices they have given consent for you to carry out.

You can also get extensive GDPR advice from our team of marketing experts – the ZympliGurus.

Sign up for our GDPR webinar on Thursday 1st February to learn more about compliance and get answers to your questions.

For a more detailed look at GDPR Compliance – and how Zymplify can help – you can also check out our GDPR Compliance eBook.