What is marketing automation?
In case you are a new follower to Zymplify’s blog, we’ll quickly tell you all about marketing automation and explain why you should be using it in your marketing strategy.
According to Wikipedia, the marketing automation can be defined as, ‘Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.’
In simple terms, it is the technology that allows businesses to automate and measure marketing tasks and campaigns to increase productivity and grow revenue faster. It takes the human being out of certain marketing tasks, for example e-mail marketing, and lets you use your staff in more productive ways.
By automating repetitive tasks such as emails, social media and other website actions, you can make your marketing strategies flow much easier and effectively.
Where can marketing automation be used?
- Social media marketing
- Email marketing
- Lead generation
- Lead nurturing
- Metrics and Analytics
- Management Activities
Why should you be considering using marketing automation?
In the words of Zymplify’s CEO, Michael Carlin, multichannel marketing automation is the efficient way to manage the varied types of digital marketing campaigns.
“It replaces the range of fragmented tools needed to look after email marketing, advertising campaigns, website editor tracking and sales management into one easy-to-use-platform.
“The best thing about marketing automation is that it helps to level the playing field. Small companies with an efficient digital marketing platform find that it can be their secret weapon as they take on bigger companies with full-time marketing teams.
“Companies that use multi-channel marketing automation consistently report an increase in sales-ready leads. This is due to the useful information that the platform provides. You can learn so much about potential customers from how they behave on your website and send them automated responses to guide them through the sales funnel,” he explained.
What are the benefits of marketing automation?
Marketing automation takes the hassle and stress out of juggling lots of marketing campaigns across different channels, as well as saving a lot of time, effort and money.
You will be able to forget about trawling through email lists to find out who reacted positively to the email you sent out three days ago. With this software, you will have the ability to gradually steer your prospect in the direction of your desired outcome, with just the flick of a switch.
You’ll be able to check in on a potential customer at every stage of their buying journey and know when to approach them with an added incentive if you feel they are close to buying.
Marketing automation lets small business compete with larger businesses and operate as if they have their own designated team. Zymplify’s platform lets you link all your social media channels, contact lists and website together so posts are getting the biggest reach they possibly can. It is seamless and effective and not only allows the rest of the business to focus but can increase profits dramatically.
With marketing automation, you can automatically send bespoke emails depending on the activity of a potential customer. CRM systems let you organise your leads, but marketing automation provides you with options for the next step.
Through multichannel marketing automation you can:
- Nurture leads at each stage of the sales funnel
- Improve the targeting and success rates of campaigns
- Automate some of the most important tasks like email sends, replies and pop-ups
- Create standard landing page templates that can be tweaked to suit any campaign.
When is the best time to start using marketing automation?
If you are generating a steady flow of new and qualified leads, producing effective inbound content and you’re ready to take the next step in your marketing strategy, there is no better time to consider using an automated service. Here are some questions you could ask yourself:
- Is your sales team feeling overwhelmed or under pressure with the amount of quality leads they have?
- Do you have a quality content strategy?
- Are you tracking your leads’ digital body language across every touch point and marketing channel?
- Do you have a proven lead nurturing strategy that you want to scale?
What is the key to success with marketing automation?
You must understand that while it is a helpful tool, marketing automation is not here to do all of your marketing and lead generation for you but can help with your efforts.
As well as that, you must build a pipeline of good fit leads by generating relevant content that draws the attention of your potential customer.
You must create personas or target audiences who are at the receiving end of your marketing campaigns. With Zymplify’s platform, you can create detailed and specific personas in 7 easy steps. This will keep your marketing campaigns focused and attractive to your audiences. By treating them like a real person, you can use marketing tools and channels to nurture them based on their unique preferences.
What are you waiting for?
Zymplify’s All-In-One solution gives businesses the opportunity to automate all their marketing processes, managed from one integrated dashboard.
Using the system, you can create, publish, track and analyse marketing campaigns, including email marketing, social & PPC Marketing and website visitor tracking.
We provide you with the tools to manage your marketing activities and five hours of dedicated support per month to ensure your campaigns are engaging and effective. It is an essential tool for any small business owner.
Zymplify’s Marketing Automation Platform allows you to run campaigns on social media, PPC, SMS and more.
To find out in detail about how Marketing Automation can generate leads for your business and reduce marketing costs, Schedule a Demo today.