The traditional sales and marketing models has been transformed completely by the Google age. Salespeople are no longer in control of the information that customers receive. Consumers tend to research your company long before you get in touch with them. As a result, you need to be ready to address the concerns and questions of potential customers from the get go.
By integrating your sales CRM on Zymplify’s platform, you will be able to nurture leads with a clever inbound marketing strategy. This way, they will be much more prepared before they even speak to a salesperson.
Some more benefits of integrating your sales and marketing include:
- You can develop better relationships with customers before they are approached by the sales team
- The customer will be more informed and likely to make bigger purchases
- You can see what the customer’s behaviour is like by gathering information on their web activities
- Score the leads on their intent to buy and prioritise them on their recorded activities
- Shorten the sales process by automatically sending leads the most relevant information at the best possible time
At Zymplify we help our clients create an efficient and transparent sales process using our sales CRM. You’ll also get expert marketing support and advice from our Client Success Executives.
How to start integrating your sales and marketing
To ensure the two teams run smoothly together, open communication and an understanding that each team needs each other to succeed, is essential. Well implemented systems that aid the entire process are a must.
If the two areas aren’t working in sync, you can end up with a mess of miscommunication and misplaced metrics. By integrating sales and marketing from the get go, you’ll really be able to enjoy the benefits sooner rather than later. Here are our simple and easy steps to start the integration now.
Show accountability and expect the same in return
Both teams need to demonstrate mutual accountability by putting set goals and objectives in place from the outset. Talk through a plan at the beginning and state clearly who is responsible for what, and what is expected at the end of the time frame stated.
Use your marketing budget to motivate the sales team
You should keep the sales team motivated and incentivise them with some of the marketing budget.
Put a sales and marketing service level agreement in place
A service level agreement is needed for sales and marketing teams to understand and agree what to expect from each other.
You can use Zymplify’s multichannel marketing platform to integrate your sales and marketing teams to work in sync with each other and generate leads to the best of their ability.