SMS Marketing in Business

SMS Marketing in Business

With 85% of the UK population owning a smartphone today, SMS is the fastest growing marketing channel with 90% of text messages being read within 3 minutes of receiving them. (Infobip)

Outbound SMS

Outbound SMS is a marketing channel that is becoming more and more popular by marketers today. It is a method of sending information from a business to its audience. This is achieved by SMS – sending text messages straight to the persons’ handset.

Advantages of SMS

– SMS is more personal, mobile phones today tend to be the number 1 necessity in peoples lives. Therefore, anything incoming will most likely not be missed.
– SMS has a 98% open rate, the contents of text message are more likely to be digested by the reader.
– There are no junk or spam boxes for the SMS to go into, it is delivered straight to the users’ handset.
– SMS is the fastest growing marketing channel, by the year 2020, 48.7 million consumers will opt in to receive business SMS. (Text Local)

Tips for using SMS in your business

With outbound SMS it is a good idea to being with “FREE MSG:”. This is because many online games companies have put the fear in mobile phone users with random incoming messages. Many users automatically think they’re being charged to receive the SMS they have never signed up to. With this in mind, begin with letting your audience know that it does not cost them anything to receive this marketing message. Make sure to keep your content informative, short and precise. Target your audience with precision and know how to effectively engage with them to ensure the best possible outcome of your campaign.

According to Jason Palgrave Jones at Text Local, SMS marketing is highly effective in generating response rates. It’s believed that a staggering 23.5 million people will respond to a business SMS this year. And when you consider how many people have opted in to receive branded SMS (37.1 million), that’s a huge proportion of them.

SMS Claims a Higher Response Rate than Mobile Advertising

(Text Local)

SMS Marketing is on the rise, the question is, when are you going to start using it? If you would like to find out more about this growing market, how to utalize SMS marketing & manage your digital marketing strategy, our ZymplyGurus are here to help. Click here to have a chat with us.


Caitriona McCarry – Client Account Manager

Caitriona joined the company 9 months ago and has been a great asset to the team. She manages all client accounts but in particular key clients. When she’s not busy dealing with clients, she is onboarding, managing the marketing, and even having time for sales. She is a great multi-tasker and loves getting involved in all aspects of the company, bringing a positive and fun attitude to the team.