Social media is one of the most important marketing channels that businesses can use to generate leads and raises awareness of their products and services. It is also a great way to generate traffic for websites, boosting SEO rankings.
In our upcoming social media marketing webinar we’ll look at how to create, implement and monitor a social media strategy.
Social Media Marketing – Who is your Audience?
The first step when putting together a social media marketing strategy involves getting to know your target audience.
Google Analytics and other analytic tools for social media can really help you research your existing audience and build up a picture of the demographics and shopping habits of your potential customers.
This research can help you narrow down which social media platforms your audience is the most likely to respond to, saving you time and effort that would have been wasted on unsuitable platforms.
Social Media Marketing – What are your Goals?
Next, outline the main objectives that you would like to achieve with your social media strategy. Setting clear, measurable and time-specific goals at the beginning can keep your social media activity on track.
Build your plans around these goals to maximise your return on investment and schedule regular meetings to review your progress. Consider what type of content you would like to share on social media and when might be the best day or time of day to publish your posts.
Try to create content that is as useful and entertaining as possible. The aim is to create content that people would like to share.
Social Media Marketing – How will you Measure Progress?
Once your social media plan is in place, you must constantly look for opportunities to improve your strategy. Invest time and resources in developing your content, in order to build a loyal following on social media.
Don’t be discouraged if you don’t see immediate results from your social media strategy. It can take time and some experimentation to get your content right and build up a following.
That’s why it’s important to continuously measure your results. Always keep an eye on which posts generate the most engagement, leads and sales and which are less effective.
Social Media Marketing with Zymplify
Sign up for our upcoming webinar on Thursday April 12 (3pm GMT, 10 am EST) to learn more about developing a social media marketing strategy.
We’ll look at what social media platforms you should focus on, how to make the most of your available resources and how to grow your following.