Social media is often an important element of a business’s marketing strategy. It helps generate leads and raises awareness of your business and products. Social media is also vital for generating website traffic, which also increases your SEO ranking.
Ahead of our webinar, we’ll look at how to put together a social media marketing strategy and how to make the most of your social media activity.
A Strategy for Social Media Marketing
The first step of putting together a strategy for your social media marketing is to get to know your audience. Find out as much as you can about the demographics, social media preferences and shopping habits of your potential customers. Google Analytics is a great tool for this sort of research.
Next, decide on the goals you want to achieve with your social media strategy. Setting clear goals at the outset and then building your social media plans around these is a good tactic for maximising your return on investment (ROI).
Is your main goal to raise brand awareness? Or to drive traffic to your website? Or to build upon and expand relationships with existing customers?
Also consider when the best time might be for you to make your posts. Evenings and weekends seem to work well for Facebook, but may not be as effective for LinkedIn or Twitter.
Social Media Marketing – Adapt and Improve
Once you have started to build a following on social media, you should constantly measure your progress and look for where your strategy can be improved.
It is also wise to invest in creating engaging content that readers are likely to share. However, improving your social media strategy can mean a period of experimentation until you find out what is effective. Keep an eye on website traffic as well as leads and sales generated by social media.
Sign Up for our Social Media Marketing Webinar
For a more in-depth look at Social Media Marketing and how it can benefit your business, sign up for our upcoming webinar.
In this webinar, we will look at the features of the top social media platforms and consider what messages might be effective for a social media audience.
Sign up for the Social Media Marketing webinar on Thursday 15 February at 3pm (GMT).