why blogging is important for SME's

Why Blogging is Important for SMEs

Blogging has become increasingly more popular over the last few years, with over 75 million blogs on WordPress alone. It is estimated that there are 2 million blogs written each day. With these statistics, you might think that blogs have reached their peak over the last few years and that they will inevitably decline. However, data recorded from blogs is a complete contradiction to this. Blogs are considered one of the most effective marketing strategies and companies are capitalising on this to target a wider audience.

On the Rise

Data has shown us that 88% of B2B companies and 77% of B2C are investing in, and using blogs. It seems only natural that a company such as Zymplify who offers services to both B2B and B2C would invest time and money into producing quality blogs. Our blog materials reach out to our following and potential customers. A large volume of companies have adopted the practice of writing blogs. Thus it seems that companies who do not opt to produce content marketing are leaving themselves behind the curve. It has been proven that video content within blogs leads to a substantial increase in organic traffic. With that being said please enjoy the strategically placed video below:

Documented Marketing Strategy

32% of B2B marketing companies have a documented marketing strategy. Here at Zymplify, we have a detailed documented marketing strategy to help our clients market in the most efficient way possible. This starts with a digital baseline that identifies the client’s needs. We then assess their content, advise them on what to market and which channels are needed to do this. This is followed by a SEO review. A content review where we make suggestions based on the content they have. And lastly, a social review to see the client’s following and their social content. All of this is topped off with a 90-day plan to help the client get the most out of their marketing strategy.

Data Collected

Within Zymplify we take pride in collecting as much relevant data and information as we possibly can. This is so that we can provide our clients with the best marketing strategy solutions available. With this in mind, a blog area was created within our platform that collects data from WordPress. Thus allowing us to see just how well our blogs are doing. This enables us to track engagements with our blogs. As well as produce visual stats to give a brief overview of the progress.

why blogging is important

If you would like to try out our All-In-One Automated Marketing software and simplify your marketing efforts, click here for a free demo. 


Written by Aaron Carson, Junior Software Developer at Zymplify

Aaron is a software developer from Co Antrim who has a strong interest in artificial intelligence and algorithmic computing.

He also enjoys gaming in his spare time.