Account Based Marketing

Put people and their experiences with your brand at the centre of your ABM strategy.

Our ABM product is accessible to all marketers, regardless of company size or maturity.

Did you know that marketers that utilise ABM as a part of their strategy, enjoy some of the following on average:
    –    300% increase in win rates.
    –    20% increase in engagement.
    –    21% increased average deal size.
Make ABM a part of your strategy, using our easy-to-use ABM tool.

Account insights and profiling

Collaborate on a shared strategy with sales and identify the right target accounts together using our data tools. Manage your target accounts from one place with speed, ease, and confidence.
    –    Utilise our intent and engagement data enrichment feature, as well as predictive scoring and account prioritisation.
    –    Make use of our account list management and lead-to-account matching, as well as engagement scoring and persona targeting.

Account insights and profiling

Collaborate on a shared strategy with sales and identify the right target accounts together using our data tools. Manage your target accounts from one place with speed, ease, and confidence.
    –    Utilise our intent and engagement data enrichment feature, as well as predictive scoring and account prioritisation.
    –    Make use of our account list management and lead-to-account matching, as well as engagement scoring and persona targeting.

Cross channel engagement

Automate personalised account-based experiences with intelligent account nurturing. Create experiences that maximise opportunities and conversions no matter when and where account engagement takes place.
    –    Using our platform, you can utilise intelligent account nurture automation, as well as multi-channel campaigns and landing pages.
    –    Use our built-in CRM or sync your own and use our segmentation tool to build lists of targeted accounts.

Sales and marketing coordination

Pursue accounts in lockstep with sales with full visibility into both sales and marketing activity. Qualify the right opportunities faster and more efficiently together as one revenue team. Your sales and marketing teams can enjoy:
    –    Coordinated marketing collaterals in our content hub.
    –    Sales engagement filters and triggers.
    –    Sales activity insights.
    –    Account activity insights.
    –    Marketing activity insights.

Sales and marketing coordination

Pursue accounts in lockstep with sales with full visibility into both sales and marketing activity. Qualify the right opportunities faster and more efficiently together as one revenue team. Your sales and marketing teams can enjoy:

    –    Coordinated marketing collaterals in our content hub.
    –    Sales engagement filters and triggers.
    –    Sales activity insights.
    –    Account activity insights.
    –    Marketing activity insights.

Measurement and attribution.

Measure account engagement and the combined impact of sales and marketing activity. Understand which account-based experiences are creating the best ROI based on coordinated sales, marketing and advertising campaigns. We offer you:
–    Turn-key account-level dashboards and reporting.
–    Advanced report builder and performance insights.
–    Basic and advanced account-level attribution and analytics.
–    Campaign and sales opportunity reporting.
–    Full-funnel engagement, pipeline and revenue reporting.

Copyright 2019, Zymplify Ltd.

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