Changes in sales and marketing in the last 40 years

Changes in sales and marketing in the last 40 years

There are a few things that have changed so much in the world of sales since I began my career in 1979 than how the average business finds prospects that they can then turn into customers. I began my career selling computers at IBM in the Boston area. This was a...
Top Inbound Marketing Tools to Use in 2019

Top Inbound Marketing Tools to Use in 2019

Inbound marketing in 2019 can be overwhelming, but there is a huge array of tools that we can use to help our digital efforts. Many marketing tools can aid productivity in a very cost-effective way. A lot of them are SaaS offerings, that all you need to use is a web...
Closing the sale as seamlessly as possible

Closing the sale as seamlessly as possible

According to Wikipedia, Closing is a sales term which refers to the process of making a sale. The term springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to mean achievement of the desired outcome, which may...
The development of Zymplify

The development of Zymplify

It is a fascinating experience to “practice what you preach” in the business world. In the world of marketing automation software, companies like Zymplify can both sell and to use their own products as part of their sales & marketing efforts. Marketing automation...
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