Building your Buyer Journey
Review your Buyer Journey
You want to be able to nurture your potential customers with educational and engaging content from the awareness stage right through to upsell or whichever steps you have in your customised buyer journey.
Understanding what content you have at each stage of the buyer journey is so important. This helps you identify any missing areas that you may have with your content. Review graphs of the content types you have in each stage of the journey and identify what still needs to be created.