Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. It is a crucial part of the sales process
Without lead generation, a company’s sales team would have no potential buyers that could be converted into customers.
While there are numerous ways of generating leads, this guide will focus on those that have proven to be the most effective: content, social media, and email marketing.
In this guide we'll cover:
- What is lead generation
- Lead generation challenges
- How to generate leads