The definitive guide to lead generation
Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. It is a crucial part of the sales process

Without lead generation, a company’s sales team would have no potential buyers that could be converted into customers.

While there are numerous ways of generating leads, this guide will focus on those that have proven to be the most effective: content, social media, and email marketing.

In this guide we'll cover:
  • What is lead generation
  • Lead generation challenges
  • How to generate leads
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Understand exactly what campaigns are working and generating an ROI. 
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Utilise the built-in CRM to manage all your relationships in one place. 

Manage your lists and contacts, and track every interaction.
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Manage all your content in one place using our built-in content asset management tool.

Organise your content into folders, by persona and by funnel stage.
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