Sales & Marketing Alignment to Build the Sales Funnel


No Lead Left Behind!

Agreeing and documenting the relationship between Sales and Marketing when it comes to lead management, is at the heart of achieving a positive ROI on your investments.

 
 
 
 

Lead Management Process: No Lead Left Behind

Agreeing and documenting the relationship between Sales and Marketing when it comes to lead management, is at the heart of achieving a positive ROI on your marketing investments.

 

It is well documented that a lack of agreement on what constitutes a ‘sales-ready’ lead is often at the heart of mis-set expectations between Sales and Marketing. Without a definition of what information is needed on a lead before Sales get involved, you risk wasting marketing spend on worthless enquiries and driving a wedge between teams.

 

The solution to this is to agree and document how sales and marketing will work together in your company and what is expected from each. This means creating a cross-functional team, collecting data on your Ideal Customer Profile, interviewing best-performing Sales people and understanding qualification criteria.

The outcome can then be documented and turned into a Service Level Agreement (SLA) between the teams defining when a lead is created; when it is passed to Sales; how long Sales has to make contact and qualify further to create an opportunity and how that opportunity will then be worked.

 

B2B TechMarketing Consultants have significant experience in developing lead management processes, running workshops and documenting SLAs.

For more information contact: ceri.jones@b2btechmarketing.co.uk

 

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Delivering B2B Marketing Strategies That Drive Measurable Pipeline Growt​h

B2B TechMarketing, has for the last 10 years, had a single-minded focus on demand-led business growth  and helping you to achieve your goals by creating funnel marketing strategies that drive measurable outcomes, with meaningful KPIs.

 
 
 

Lead Generation

Generate marketing qualified leads with 'always on' digital strategies

 
 
 

Digital Marketing

Optimise digital channels and search  to generate conversions at lower CPA

 
 
 

Campaign Management

Outsource demand creation campaigns that deliver reliable qualified sales leads

 
 
 

Opens form on www.b2btechmarketing.co.uk

 
 

B2B TechMarketing Solutions

Delivering B2B Marketing Strategies That Drive Measurable Pipeline Growth

Shoreditch | London | EC2A 3AR United Kingdom