Guide - DMP

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Digital Marketing Planning

Digital marketing planning is the process that a business goes through to create and implement effective marketing strategies.

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This guide includes

In this guide we will show you the importance of digital marketing planning and how employing a carefully considered strategy will guarantee success.

Different marketing tactics to evaluate your current situation
How to determine your objectives
What your marketing strategy should be
Key segmentation and audience targeting
Defining your channels to market and marketing tactics
The customer journey funnel
How to monitor and control your plan to ensure success, including key marketing metrics

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