Digital Marketing Planning
Digital marketing planning is the process that a company goes through to create and implement effective marketing strategies.
Every business needs marketing! Digital marketing planning ensures that all marketing spend generates a good ROI.
Sometimes, businesses can try to do everything at once, having a scattergun approach, hoping that something works, rather than employing a carefully considered strategy that they know will bring success.
What this checklist contains:
- How to analyse your current situation
- Determining your objectives
- Developing your strategy and how you are going to achieve your goals
- How to target your key audiences
- What actions you should take to achieve your plan
- The controls to put in place to ensure the success of your plan