It is essential to remain competitive in this ever-expanding digital landscape we live in, and one way to do that is engaged with multichannel marketing effectively. It refers to the combination of direct and indirect communication channels, online and offline.
Some of these channels include Website, email, social media, SEO, content and mobile. It gives people much more opportunity to see your product or service, and for them to discover it on a channel that they already actively use. This way, the initial interaction feels much more organic, and you are starting the inbound marketing process in a much more natural way.