Zymplify was struggling to get their voice heard in a saturated market. They knew they had a fantastic product and were passionate about growing businesses around the world with top-class marketing automation software, but they couldn’t always get in front of the right people at the right time.
They used a robust content strategy to generate a consistent stream of leads which was working, but not to its full potential. The team knew there had to be a better way to get in front of prospects who were ready to invest in marketing automation.
“The marketing automation market was becoming more and more saturated, and we were struggling to be heard. We were shouting from the rooftops about our features and benefits, but the size of the companies we were up against was always going to be our biggest struggle.”
Carly Warke, Head of Marketing.