The marketing industry has seen unprecedented change in the last few years. For marketers trying to stay ahead of the curve, this means adopting new strategies such as precision marketing.
Businesses that apply precision marketing and precision sales models to their campaigns have already seen higher account lifetime value and increased opportunities throughout their sales pipelines.
To successfully generate hot leads for your sales team, you need to get up-to-date and verified data. Relying on your existing databases might be leaving you with a disadvantage as IT Pro Portal suggests that data is decaying by 0.5 percent every month.
Offering the most integrated data solution in the market, supplied by the best suppliers in their field, Zymplify is the first precision marketing and precision sales platform that can pinpoint prospects who are showing the right intent signals online.
Here are 3 ways precision marketing can boost lead generation for your sales team:
1. Contact Search
After your marketing team has set up intricate personas for your campaigns, you can use relevant keywords or roles to look for your ideal prospects with a touch of a button.
Precision marketing allows you to identify who those people are, what part of the buyer journey they are at, and what content you should serve them, and when.
You can identify those who are in the market by using intent data from millions of accounts, billions of social signals, and thousands of different signals.
Through integration with Cognism, Zymplify can provide access to over 400million B2B contact information, offering complete coverage and 100% compliant B2B data.
After your marketing team has identified prospects that fit your personas, your sales force can set up a sequence of touchpoints to establish a connection for an engagement or a sale. With these sales cadences, you can make sure you reach your prospects at the right time.
2. Buyer intent
Buyer’s intent data can give your marketing team insight into what your prospects are thinking, and what marketing strategies should be used when targeting them. Intent signals can help your team identify the needs and interests of your target audience, leading to better prospects for your sales team.
Powered by award-winning social listening platform Leadsift and Zymplify can give your marketing and sales team access to over 20+ million up-to-date intent signals.
By utilising buyer intent signals precision marketing lets you access a large volume of data, which is ready to be analysed and used to fill the top of your sales funnel and identify prospects in your industry that are ready to purchase.
Knowing when in their journey to contact a lead allows sales teams to set up and manage a precise timeline to reach prospects via phone, email, social media, or other relevant channels. Download our guide to Buyer Intenet now.
3. Website Intent
Precision marketing is about using the data you collect through data-driven marketing platforms to predict and determine what content you should be serving to your prospects in order to turn them into warm and hot leads.
Once your marketing team has created this high-quality and tailored content for your target audience, you must be able to keep track of who is actively consuming it.
Zymplify website tracking integration with award-winning website tracking tools means you can take advantage of the 21 thousand mapped technologies and identify who are actively looking at your website in real-time.
Your sales team will get access to verified B2B contact information of key decision-makers who are actively looking at your website. All they need to do is set up their timeline and reach out to these hot leads.