Marketing automation made easy

Marketing automation made easy

You've heard the term and you know plenty of marketers using successfully to grow their business. But what is Marketing Automation? Marketing automation aims to bring together all of a company’s marketing requirements into a single, easy-to-use, integrated platform....

How to utilise buyer intent data to your advantage

How to utilise buyer intent data to your advantage

Prospects share a great deal of personal information, which is known as buyer intent data, with you as they move through your buyer’s funnel. This information, which is also known as data, can be used to help your business formulate strategies that have more chances...

Top 10 Multichannel Marketing Tips

Top 10 Multichannel Marketing Tips

There is a reason why you’re never more than two streets away from a Starbucks or a McDonalds. Being visible in more locations means more awareness, and more opportunity for your prospect to buy from you. In terms of marketing, the same logic can be applied. Instead...

Inbound marketing and marketing automation

Inbound marketing and marketing automation

You’ve heard the term, your competitors are using it, but what’s stopping you from jumping on to the marketing automation bandwagon? Ok, we understand you might not know much about it, or you don’t know how your business would benefit from it. Well if you’re using...

How social media affects lead generation

How social media affects lead generation

What did we ever do with our social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and most of the time, it’s free. As a business, you should be using...

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