Stay up to date with the latest marketing, sales and service tips.
Introduction: The Evolution of ABM Account-Based Marketing (ABM) has always been about precision. Instead of casting a wide net, B2B marketers focus their efforts on high-value accounts that fit their Ideal Customer Profile (ICP). But despite
Marketing and sales teams pour thousands into campaigns, tools, and lead generation—but without the right strategy, much of that investment goes to waste. In fact, companies waste an estimated 26% of their marketing budget on ineffective
The Problem: Intent Data Isn’t Driving Sales Marketers and sales teams are investing heavily in intent data to identify in-market buyers. But despite the promise of accelerated pipeline growth, many companies still struggle to turn these
Sales and marketing teams are under increasing pressure to hit revenue targets while navigating complex buyer journeys. With B2B buyers conducting most of their research before ever speaking to a salesperson, traditional outreach strategies often fall
Did you know that only 27% of leads are actually sales-ready when they first enter your funnel? (Source: MarketingSherpa) That means the majority of leads need careful nurturing before they convert—yet too many marketing and sales
Buyer intent data has become a critical tool for identifying prospects and closing deals faster. Intent data provides insights into a potential customer’s readiness to buy, helping businesses prioritise leads and target their efforts more effectively.
Most Sales and marketing leaders know that intent data has the potential to enhance their strategies. These insights reveal which companies are actively searching for solutions, giving you the perfect opportunity to engage. But here’s the
Intent data has emerged as a game-changer for marketing and sales teams. These insights unlock a clear window into what potential customers are researching and which problems they’re trying to solve. But here’s the challenge—while gathering
Intent data is transforming the way businesses approach lead generation, sales, and marketing. By uncovering in-market buyers and driving personalised outreach, it delivers actionable insights that translate into real results. Are you researching buyer intent or
In B2B sales and marketing, timing is everything. While intent data provides a window into your prospects’ behaviours and interests, intent data spikes reveal when those prospects are most likely to take action. These are sudden
