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Sales and marketing teams are under increasing pressure to hit revenue targets while navigating complex buyer journeys. With B2B buyers conducting most of their research before ever speaking to a salesperson, traditional outreach strategies often fall
Did you know that only 27% of leads are actually sales-ready when they first enter your funnel? (Source: MarketingSherpa) That means the majority of leads need careful nurturing before they convert—yet too many marketing and sales
Buyer intent data has become a critical tool for identifying prospects and closing deals faster. Intent data provides insights into a potential customer’s readiness to buy, helping businesses prioritise leads and target their efforts more effectively.
Most Sales and marketing leaders know that intent data has the potential to enhance their strategies. These insights reveal which companies are actively searching for solutions, giving you the perfect opportunity to engage. But here’s the
Intent data has emerged as a game-changer for marketing and sales teams. These insights unlock a clear window into what potential customers are researching and which problems they’re trying to solve. But here’s the challenge—while gathering
Intent data is transforming the way businesses approach lead generation, sales, and marketing. By uncovering in-market buyers and driving personalised outreach, it delivers actionable insights that translate into real results. Are you researching buyer intent or
In B2B sales and marketing, timing is everything. While intent data provides a window into your prospects’ behaviours and interests, intent data spikes reveal when those prospects are most likely to take action. These are sudden
Every lead is valuable, but not all leads are created equal. Some prospects are in the early stages of researching solutions, while others are ready to make a purchase. The challenge for businesses lies in identifying
Intent data is a crucial tool for businesses looking to identify the behaviours, interests, and priorities of prospects, and then engage them at the right moment with the right message. However, relying on a single source
Understanding the signals that drive buyer intent is crucial for building an effective sales and marketing strategy. By capturing signals that reveal a prospect’s interest, intent data helps businesses engage with potential buyers at the right
