Have you noticed how all the ‘big dogs’ in your industry post video marketing content so much more than anyone else? We totally get it – creating and posting consistent video content can be frustrating and difficult. It’s a full-time job on its own.
First up, you need great ideas and a team to bounce those ideas off. You need professional equipment and know how to use it. You also need to be proficient in video editing software and be able to skilfully put together video clips and text or animation.
As much as it can be time-consuming, it is without a doubt the way forward. Video content is all around us in 2018. It’s so common that it’s now prioritised over every other piece of content posted on social media. We are so familiar with it now, that we expect it and want to see it daily. In case you don’t believe us, we’ve pulled some really interesting stats together that you’ll want to check out.
Stats to remember
Trends in Video Marketing
- 78% of people watch online videos every week and 55% view online videos every day. (Hubspot)
- By 2020, online videos will make up more than 80% of all consumer internet traffic, with 85% in the US. (Cisco)
- YouTube is the second more trafficked site, after Google. (Alexa)
- One minute of video is worth 1.8 million words. (Forrester Research)
- Users view more than 500 million hours of video each day on YouTube. (Business Insider)
- 59% of executives say they would rather watch a video than read text. (Wordstream)
- 55% of people pay close attention when consuming videos – more than all other types of content. (Hubspot)
- In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
- Over half of all video plays are on mobile devices. (Adelie Studios)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
Video Marketing Stats
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
- Including a video on a landing page can increase conversion rates by 80%. (Unbounce)
- Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (eMarketer)
- 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)
- Searches related to ‘how to’ on YouTube have grown 70% year on year. (Google)
- Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t. (Buffer)
- 80% of consumers believe demonstration videos are helpful when making purchases. (Blue Corona)
- 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)
- 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video. (Forbes)
- Using the word ‘video’ in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%. (Hubspot)
Social Posts
- 60% of marketers used videos in their social media marketing in 2016. (Social Media Examiner)
- Periscope users have created more than 200 million broadcasts. (Periscope)
- Snapchat users watch 10 billion videos each day. (Ad Week)
- Facebook videos receive 135% more organic reach on average than a Facebook photo. (Social Bakers)
- 100 million hours of video are watched each day on Facebook. (Tech Crunch)
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (Hubspot)
- 500 million people watch Facebook videos every day. (Tubular Insights)
- Social video generates 1200% more shares than text and image content combined.
- Almost one-third of total internet users, over one billion people, are on YouTube. (YouTube)
- 60% of marketers used videos in their social media marketing in 2016. (Social Media Examiner)
It doesn’t have to be a feature-length film or Oscar nomination worthy, but as long as you are producing video content and posting it regularly then you are on the right path. As consumers, our social media trends are changing constantly and we now don’t have time to scroll through lengthy chunks of text. (Well, we probably do have the time but we don’t want to).
Create short and snappy videos with an engaging message and you’ll connect with your audience on a much more valuable level. The statistic that stuck out for me in all those facts and figures was, ‘One minute of video is worth 1.8 million words. (Forrester Research)’ – how mind-blowing is that?
I think the only thing left to say is: lights, camera, action!
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