So you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their journey.
Now what?
Having all that intelligence is great, but it’s what you do with it that counts. Here are five practical ways our customers are putting person-based intent signals to work through our Zymplify + Delivr.ai integration.
1. The “Perfect Timing” Email Sequence
There’s a world of difference between a cold email and a perfectly timed, relevant message.
One of our customers completely reimagined their outreach strategy using person-based intent. Instead of sending generic “checking in” emails, they now trigger a three-part sequence the moment someone shows sustained interest in their category.
Here’s what makes it work:
- The subject line references the exact topic the prospect has been researching
- The content addresses specific questions typically asked at that research stage
- The call to action is aligned with where the buyer is in their journey
Quick tip: Don’t make it creepy. Never say “I noticed you’ve been researching XYZ.” Instead, frame it as “Based on conversations with similar companies, I thought this might be helpful…”
2. The Multi-Person Approach
The average B2B buying group involves 6-10 people. With person-based intent, you can now see all the players showing interest—not just your main contact.
One enterprise software company used this insight to completely overhaul their account-based marketing strategy. When they detected multiple people from the same company researching their category, they launched a coordinated campaign that included:
- Role-specific content for each person (technical details for IT, ROI focus for finance, etc.)
- A multi-touch campaign across email, LinkedIn, and direct mail
- Custom landing pages addressing the specific topics each person was researching
Quick tip: Map content to roles and research interests. The CIO and CMO care about very different aspects of your solution.
3. The Sales Priority Dashboard
Your sales team’s time is precious. One financial services client created a daily priority dashboard showing:
- Which prospects were showing fresh intent signals
- What specific topics they were researching
- How intense their research activity was (casual browsing vs. deep investigation)
- How closely the research matched their ideal customer profile
Sales reps started each day with a clear list of who to call first, along with talking points directly related to what each person cared about most.
Quick tip: Don’t overwhelm reps with data. Focus on the top 3-5 signals that matter most for conversation starters.
4. The Content Recommendation Engine
Content marketing works best when it answers the exact questions buyers are asking. But how do you know what those questions are?
With person-based intent, you do.
A marketing agency implemented a simple but powerful process: When they detected someone researching a specific topic, they automatically sent the perfect piece of content addressing that exact question—no forms, no friction.
The key was in the timing and relevance. By sending helpful information precisely when someone was researching that topic, they positioned themselves as the helpful expert rather than the annoying vendor.
Quick tip: Make sure your content truly helps rather than just sells. The goal at this stage is to build trust, not push for a demo.
5. The “Perfect Pitch” Presentation
Every salesperson knows that feeling of walking into a meeting and realizing halfway through that you’re focusing on the wrong priorities. Person-based intent eliminates that problem.
One of our software customers created a “dynamic deck generator” that automatically builds sales presentations based on exactly what each buying group has been researching.
If four people from the same company show different interests, the presentation addresses all four areas, weighted according to the intensity of research in each area.
Quick tip: Still let sales reps customise the final deck, but give them a data-informed starting point based on actual research behavior.
The Common Thread: Relevance + Timing
Notice what all these approaches have in common? They combine perfect relevance with perfect timing.
It’s not just about what you say—it’s about saying the right thing at the exact moment when it matters most.
That’s the power of person-based intent. You’re not just guessing who might be interested or what they might care about. You know with certainty.
The days of spray-and-pray marketing are over. With person-based intent signals from our Zymplify + Delivr.ai integration, every touchpoint can be precisely targeted to the right person, with the right message, at exactly the right time.
