Buyer intent data – the secret sauce to exponential growth. With buyer intent data, there is a more effective way to ensure that you get the high quality leads that you need. Using buyer intent, you can get your message out in front of prospects when they are in the midst of the decision making process – or in the middle of discussions with your competitors. Click below to find out how to get your business ahead.
Why Protecting Pipeline Is Just as Important as Filling It Every sales and marketing team loves the thrill of new deals. The big logo wins. The fresh pipeline numbers. The high-fives at the end of the quarter. But here’s the truth no one likes to admit: filling the pipeline without
Cutting Through the Noise The term “predictive” gets thrown around a lot in B2B sales and marketing. Unfortunately, it’s often buried under buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At Zymplify, we see predictive GTM as something far more practical: It’s about knowing which buyers
Account-Based Marketing (ABM) has been a go-to B2B strategy for over a decade. The concept is sound: focus your resources on the accounts most likely to buy, and personalise every interaction. But here’s the problem — most ABM programs underperform. According to ITSMA, only 1 in 5 marketers say their
