Buyer Intent Guide

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Buyer intent data – the secret sauce to exponential growth. With buyer intent data, there is a more effective way to ensure that you get the high quality leads that you need. Using buyer intent, you can get your message out in front of prospects when they are in the midst of the decision making process – or in the middle of discussions with your competitors. Click below to find out how to get your business ahead.

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The Research Quadrant: A New Way to Map Buyer Readiness

Sales and marketing teams have always chased the same goal: finding the right prospects, at the right time, with the right message. But here’s the reality — traditional funnels can’t keep up with how buyers actually behave today. Buyers are in control. They self-educate. They switch channels. They ghost for

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Why 3% of Your Market Is Ready — and How to Find Them

In any given market, only a tiny fraction of buyers are actually ready to buy — roughly 3%. The rest are either not looking, not aware, or not convinced. But that 3%? That’s where your revenue is hiding. And most go-to-market teams are missing them. The question isn’t how do

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