Account-Based Marketing (ABM) has been a go-to B2B strategy for over a decade. The concept is sound: focus your resources on the accounts most likely to buy, and personalise every interaction. But here’s the problem — most ABM programs underperform. According to ITSMA, only 1 in 5 marketers say their
The Sales Enablement Gap No One Talks About Most sales enablement efforts focus on skills — better pitches, objection handling, CRM usage. But in today’s market, your sales team’s biggest advantage isn’t just how they sell… it’s who they sell to, and when. The reality: Buyers are invisible for most
We’re excited to roll out the latest version of Zymplify. This release is packed with powerful updates designed to help GTM teams track, verify, and activate buyer intent with more precision than ever. From real-time alerts in Slack to AI-driven setup tools, from scaling your outreach to syncing audiences into
