Content Hubs: What are they and why are they so important?


Where do you store your content?

Your marketing team is putting it’s strategy into play, with the content being created for social and various marketing campaigns being shared – but wait. Where does all this fantastic content live, especially in the new world of remote work?

If your CEO wanted to find all your content and get an overview of what the team has been working on – what one location would you direct him to?  What happens if your head content creator left, taking all your wonderful content with them? Or perhaps you find out (way too late), that your sales team has been sharing and using an outdated brochure, that had outdated pricing or policies?

The answer to these issues is a content hub.

Think of it as a shelving system, for all your content. One central location that doesn’t move or change, and that’s always there. Once a piece of content has been approved and finalised, it gets uploaded into the hub, for the entire team – your CEO, the sales team, the marketing team – to go to and download, or get a link to, for use in all your multichannel campaigns.

And guess what? The Zymplify platform offers you exactly this, on top of all our other awesome tools and features.

So how can the Zymplify content hub help you manage your content, from anywhere?

Manage your content anytime, from anywhere. Whether you’re at home, on the road, or at a coffee shop in Timbuktu you can manage your content quickly and easily.

  • Share your content with whoever you see fit. Whether that’s a client or another member of your team, you can quickly download a file from your content hub, or better yet, send them a link to the file that they can access on the fly.
  • Simple and straightforward organisation – no more duplicate or outdated files stored in multiple locations. We’ve been in a nightmare situation when you realise that a campaign has gone out with an outdated piece of content attached. Put this problem to bed with a content hub that you manage, and rest easy knowing all your content is up to date.
  • Share company content from one place. If you’re getting hounded by your CEO who wants to get a 360 view of all the content your team has been working on, you can easily direct him to the content hub for him to view everything at his own pace.
  • Control exactly what documents can be shared and ensure all content is up to date. If there’s an old pricing document that’s being shared, put a stop to it by simply deleting it from your content hub, and replace it with the most up-to-date document.
  • Find files fast. No more emailing around the team to find a recent guide – simply head to the content hub and find it quickly.
  • Rich asset management. Manage your assets like YouTube videos all in one place. Maybe you have a product demo you’d like everyone to see and use in campaigns – well your content hub is the place to store it.

Manage your brand the right way. No more diluting your brand with multiple old-branded documents out in the ether, keep your brand strong with up-to-date documents all stored in your content hub.

When do you need to invest in a content hub?

 If you’re not already sold, think about how your team currently manages its digital assets.

  • How do you share, find and distribute your company assets?
  • Is it resource-intensive to find your assets?
  • If it takes more than a couple of minutes to find and share your assets, our content hub will help. With tools for organising and searching, your team won’t have to waste valuable time hunting for files.
  • Can your assets be accessed wherever and whenever you need them? Accessibility is crucial for productivity. If your team can’t get to the files or resources they need, recreating assets push back deadlines and raise issues from duplicate content, brand inconsistencies, and silly mistakes.

Why Zympify?

Zymplify’s content hub will save you time, effort, and headaches.

Managing all your content in one easy-to-use area. If you’ve recognised your organisation in even one of the scenarios listed above then you need to consider a solution. Trust us – you won’t look back.

Zymplify has been recognised by review site G2 as having the fastest implementation time in the marketing automation category. Our expert team can help set up automated prospecting, marketing, and sales follow-up to leads within days.

Don’t forget, we’re offering you a free one-to-one consultation with our marketing experts to advise you on how to boost your business, even during the current climate.

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