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Introduction: AI Agents Are Transforming GTM Strategies   AI adoption in B2B marketing and sales is skyrocketing—75% of B2B companies are either currently using or planning to implement AI in their GTM strategies. Yet, many

Introduction: The Evolution of ABM Account-Based Marketing (ABM) has always been about precision. Instead of casting a wide net, B2B marketers focus their efforts on high-value accounts that fit their Ideal Customer Profile (ICP). But