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Why the Funnel Needs an Upgrade The traditional B2B funnel is showing its age. For decades, sales and marketing teams have relied on the MQL (Marketing Qualified Lead) as their north star for pipeline building. But here’s the problem: by the time a lead becomes an MQL, they’ve already formed
How disconnected tools, clunky handoffs, and overcomplicated processes are quietly slowing your revenue engine — and how to fix it. Your tech stack is full. Your dashboards are busy. Your sales and marketing teams have dozens of tools at their fingertips. And yet… pipeline growth is slowing. Conversion rates are
Why timing kills deals — and how signal-based automation helps you act before it’s too late. You’ve just captured the perfect lead. An in-market account from your ICP downloads a case study, visits your pricing page, and even compares you to a competitor on G2. You send the info to
