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Sales and marketing teams have always chased the same goal: finding the right prospects, at the right time, with the right message. But here’s the reality — traditional funnels can’t keep up with how buyers actually behave today. Buyers are in control. They self-educate. They switch channels. They ghost for
In any given market, only a tiny fraction of buyers are actually ready to buy — roughly 3%. The rest are either not looking, not aware, or not convinced. But that 3%? That’s where your revenue is hiding. And most go-to-market teams are missing them. The question isn’t how do
Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been the cornerstone of strategic targeting – identifying which companies are researching your solution or market.
