What is Zymplify's G2 Reveal tool? Find out all you need to know in our guide. Our G2 Reveal tool helps you get the most out of your buyer intent data by quickly appending the buyer intent data that you get from G2, to include contact information. This helps you pick the hottest leads you would like to receive more information on. Find out more in our guide:
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What Is an Intent Qualified Lead (IQL)?
Why the Funnel Needs an Upgrade The traditional B2B funnel is showing its age. For decades, sales and marketing teams have relied on the MQL (Marketing Qualified Lead) as their north star for pipeline building. But here’s the problem: by the time a lead becomes an MQL, they’ve already formed
1 September 2025
