What is Zymplify’s G2 Intent tool? Find out all you need to know in our guide.
Our G2 Intent tool helps you get the most out of your buyer intent data by quickly appending the buyer intent data that you get from G2, to include contact information. This helps you pick the hottest leads you would like to receive more information on.
Find out more in our guide:
Most B2B teams focus their energy on a known list of target accounts. They’re often based on past wins, firmographic fit, or a sales rep’s gut feel. But here’s the problem: 📉 You can only sell to the accounts you can see — and in a fast-moving market, that means
The hidden cost of a half-open radar If your team relies on a single intent source (e.g. one publisher network, one review site, or one ad platform), you’re seeing only a fraction of the buyer’s journey. Buyers don’t research linearly or in one place; they bounce between publisher articles, comparison
Why the Funnel Needs an Upgrade The traditional B2B funnel is showing its age. For decades, sales and marketing teams have relied on the MQL (Marketing Qualified Lead) as their north star for pipeline building. But here’s the problem: by the time a lead becomes an MQL, they’ve already formed
