Data-driven marketing is a term commonly used in the industry referring to the importance of collecting, reporting and analysing data to guide marketing decisions.
Marketers use data in a variety of manners from gaining insights into the tastes, preferences, behaviours and habits of their target audiences, prospective buyers, and existing customers. However, businesses that are looking to grow at scale and reach new prospects or boost sales from existing customers need to apply precision data.
But why exactly does your data have to be precise?
Simply put: the better your data, the better your strategy.
Successful strategies rely on fine-tuning relevant data and taking a creative approach in terms of reaching out to customers. Today’s competitive landscape means marketers need to be increasingly reliant on consumer behaviour to predict future trends.
1. Reach Buyers At The Top Of The Funnel
Rather than relying on historical data to make changes to strategies and tactics, precision data records and analyses buyer intent much earlier in the sales funnel.
Access to precise data can put you ahead of your competitors, by pre-empting prospect needs and wants, helping Sales and Marketing Directors map out the buying journey of their prospects much more accurately.
This helps determine exactly where leads are within the sales funnel and can help you serve them with exactly the right information, in the right content, at the right time, and on the right platform.
2. Know What Converts
Access to precise information enables marketers to identify what works and what doesn’t.
To this day, marketing is considered a cost to many organisations rather than investment, so budgets are more often than not restricted. Business leaders expect marketers to generate bigger and better results with the tight budgets they have. Resources are finite so smart decisions must be made to ensure the most effective resource allocation.
With precise data, you can gather highly accurate information about your industry and make unbiased, factual assessments on the performance of your sales and marketing strategies, campaigns, and tactics.
3. Tailored Content
Knowing your target audience’s behaviour, goals, pain points, and challenges, you can develop marketing campaigns that cater to their specific needs.
The type of websites your prospects visit, their social media activity, online purchase behaviour, and other metrics can help you focus your marketing efforts on what works.
Buyer intent signals are traces left behind by your potential customers when they are visiting your website, engaging with your competitors, interacting with your content via your social media or even when they are interacting with keywords relevant to your industry.
If you are aware of these signals, you can make sure you serve your prospects with content that they are interested in on the platforms they frequently visit.
So how can you access such precise data?
Not only do the tools available in the Zymplify platform offer marketing solutions in one dashboard but it has become a valuable end-to-end precision marketing and sales platform that will help your business scale fast.
Zymplify’s unique software can mine through publicly available third-party data from online sources and major social media platforms such as Twitter, Facebook, Linked In and more to provide you with a list of potential prospects.
Insight is everything for data-driven marketing and tools are necessary for acting on this insight.
Through integration with industry-leading data platforms like G2, Intensify, Leadsift, Kickstart and Cognism, Zymplify can give you unrivalled access to valuable buyer intent data.
Explore buyer intent and enhance your existing databases with Zymplify’s toolkit and access 400m contacts and 50bn intent signals using first, second and third-party data.
Are you ready to see where precision data can take you?