How Does Your Marketing Technology Stack Up?

The digital era has changed life as we know it with the big headache being how we keep on top of it all. Manufacturers use automated processes and robotics in production. Search engines give us a world of information at our fingertips while smartphones have revolutionised how we communicate. With the only constant in life – and business – being change, what are you doing to keep up? Marketing Technology – aka “MarTech” or “Marketing Stack” – are the platforms, software, and digital technologies you use to drive and maximise your marketing activities. There are plenty of systems around and many are capable of integrating into other software packages BUT, how do you know what to invest your money…and time into? Don’t worry, we’ve an idea! BOOK A DEMO TO SEE HOW YOU COULD PLAN, EXECUTE & MEASURE ALL MARKETING FROM ONE PLACE Before making any decisions, ask yourself these three questions:

1. What is it Costing You?

Of course you know who your target audience is but getting in front of them quickly is the key to converting leads more effectively. In a nutshell, you want to make sure you’re serving them the right message at the right time with your brand being visible to them across all major platforms. As you can see below using multiple marketing technologies to do this could end up costing you over $21k per year – and that’s before you think about their snazzy add-ons. MarTech Costs Really, what’s needed is one platform to do it all, that could hit all those marketing touch points in the same place. I’m sure it comes as no surprise that that’s exactly what we have. At Zymplify our system can cover all those pain points – easy.

At just $7,788 (around 64% cheaper) you can integrate, automate, and execute your marketing campaigns and processes seamlessly.

Not just that you can include your website, social media, email marketing, Customer Relationship Management (CRM), and more if you want. By having a single simple cost structure life is just easier helping you manage your budget more effectively and freeing up cash flow for other activities as well as making calculating your Return On Investment (ROI) a breeze.

2. Are You Wasting Time?

Time is an expensive resource and usually it’s only you that truly understands the amount of time spent on any particular tactic you employ. We’ve all been there, getting asked to whip up a six-week campaign in an afternoon! The time costs involved with operating several marketing technologies is often an invisible inefficiency.

Do you have a list of “software solutions” with multiple sign-ins that, in some cases, can even cause duplicated workload?

It can be frustrating and infuriating when all you want to do is get on with the work. It’s probably no comfort to know you’re not alone. Research shows that there has been more technological growth in the past five years than in the 25 before that, with a whopping 7,034 different marketing technology platforms and solutions available on the market – and growing. These technologies cover advertising and promotion, content creation, social relationships, ecommerce, marketing data, and marketing management. So, what’s the solution? How can you manage all your sales and marketing activities and technologies through one platform? You guessed it…the answer is Zymplify. Let our team of experts help you with every step of the way saving you time, energy and effort whilst being able to manage all your marketing in one simple system.

3. What are You Losing Out On?

Having a consistent message and brand image is vital to ensuring you are recognised by your target audience and potential customers. This means everything from your graphics, images and brand colours to straplines, and key messages across all touch points should be the same. Managing all those assets and sales collateral can be a pain – especially when there are changes that need to be rolled out across multiple platforms and locations.

Are you losing leads, time and opportunities trying to administer between platforms and people?

Worse, do you spend too much of your time pulling together reports from multiple sources and trying to tie them together for an overall picture? Imagine if you could see it all, in real time, on one screen…. You can with Zymplify. It’s a single platform where you can store all your material in one place and keep your branding in check with just a few simple clicks. Zymplify is easy to use, no more messing around with a variety of platforms, time to market faster, more effectively and more efficiently. If you want to supercharge your journey today and make an impact in the boardroom, let one of our team take you on a Zymplify demo. Do your marketing right, and do it fast, with Zymplify. Ride a tiger, not a turtle. Want to learn more? Have a chat with our team or book a free, no obligation demo today.


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