How To Empower Your Sales Team To Achieve Their Targets


Your sales team is the backbone of your business. Making sure your team stays motivated and feels empowered is crucial to the success of your business and it should be your primary goal. Yet it can often feel like an impossible task.

If you’re looking for ways to empower your sales team and make them more productive, here are five things you can do today to enhance your sales processes and ultimately drive better results.

1. Better Communication.

Communication – it’s always key, right? If you want to increase the productivity of your sales team, look for ways to improve communication throughout your sales processes. This can include setting clear and consistent targets that are communicated effectively, using structured weekly or monthly reports to communicate results, and streamlining workflows so your team can sell more by communicating better.

Powerful sales enablement platforms like Zymplify can help sales teams conquer communication barriers to supercharge sales. Your team can manage all of the information relating to leads and prospects, user intent data, content and email marketing, social media, and more, within one platform. This means insights can be shared more effectively across the team, helping them to convert more leads into customers.

2. Effective Feedback.

Providing relevant and timely feedback on performance can seem time consuming, especially when there are so many demands on sales teams to use their time productively by focusing on closing new deals. But, taking the time to provide your team with constructive feedback will help them do their best work by highlighting exactly what’s working, and what isn’t, so steps can be taken to improve.

Sounds great, but how can you quickly identify what works and what doesn’t?

Platforms like Zymplify can highlight which of your sales processes work best so your team can doubledown on them. It can also be used to quickly spot any leaks in your sales funnel so action can be taken to fix it fast. Using the range of reporting tools available within the platform arms you with evidence-based feedback, which is much more powerful and effective.

3. Flexible Working.

The current pandemic has created chaos for business leaders, with many having to adapt quickly to managing teams working remotely. However, CIPD reports that flexibility in working arrangements has been a growing trend for some time, helping companies attract and retain top talent, providing a better work-life balance, and helping companies to become more agile and responsive to customer needs. And in a post-pandemic world, it looks like flexible working could be here to stay.

Flexible working can empower your sales team, signalling trust and respect, making them feel valued, and motivating them to perform better. However, sales is often a fast-paced environment, and it can be stressful. To facilitate flexible working, sales leaders must ensure there is a focus on effective communication and feedback, which may require new systems, processes, and workflows in this new work from home (WFH) environment.

4. Invest In Technology.

We’re living in the digital age, with businesses constantly investing in new software solutions and platforms to streamline workflows and increase productivity. Hiring the best people just won’t cut it anymore. Today, you need to arm the best people with the best technology to get the best results.

Get more qualified leads, automate time consuming and repetitive processes, and empower your sales team to do what they do best and close deals faster with Zymplify.

Zymplify combines 1st and 3rd party intent data to fill your sales funnel with prospects who are already looking for your products and services. This means they could be looking at your competition too. Armed with this information, your sales team can use automated features to ensure your relevant content is delivered straight into their inbox.

Your sales team can focus on selling to the hottest prospects to maximise their time, while Zymplify continues to nurture the rest of your leads in the background.

Sounds too good to be true? In the last 30 days, Zymplify filled a client’s sales funnel with over 1,500 new prospects who were engaging with their closest competitors. Use Zymplify to turn your competitors prospects into your customers.

5. Provide Training.

Providing your team with the right tools and technologies is a great first step, but to really have an impact you must ensure you’re providing them with adequate training too. Making sure your team fully understands and knows how to get the most out of powerful, automated platforms is what will set you apart from the competition.

Zymplify provides a first-class onboarding process. In fact, our new customers meet their Client Success Manager within 60 minutes of signing up.

We also provide written, video, and in-person technical set-up and support, host detailed training seminars on every aspect of our platform that are recorded so your teams can watch them back whenever they need to, and we have a hub of online resources like How-To Guides and our own interactive online Academy, which are available to your team 24/7.

Are you doing everything you can to empower your sales team? If your sales pros aren’t hitting their targets, or if you know they are capable of achieving even more, implement a sales enablement platform like Zymplify to supercharge your results.

Want to see it for yourself? Book a free demo with our team today.

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