Optimizing your website for lead generation might sound like a complicated and tricky process, but it is a no-brainer in the world of marketing. After spending a small fortune creating the website, you need to make the most of it and trying to turn every visitor into a lead. You should look at your website strategically and enhance it to capture leads in the most effective way possible. To understand it all, we’ll start the guide with a quick overview of what lead generation is and why you need to know all about it.
Let’s start with the basics…
A lead is a person who has indicated interest in your company in some way, the shape or form. It can be a click on your website, filling in a form to find out more information or asking a question on social media. Lead generation is the process of attracting and converting prospects into someone who has indicated an interest in your product or service.
