Why timing kills deals — and how signal-based automation helps you act before it’s too late. You’ve just captured the perfect lead. An in-market account from your ICP downloads a case study, visits your pricing page, and even compares you to a competitor on G2. You send the info to

Every marketer and seller knows the feeling: A prospect downloads your content. The lead score goes up. You send the follow-up. And then… nothing. They don’t respond. They don’t book. They vanish. So what went wrong? You acted on a signal — but it was the wrong kind. Because not

Why reacting to form fills is too late — and how to uncover pipeline opportunities before your competitors do. In B2B go-to-market (GTM), timing is everything. Your team can have the perfect campaign, the right messaging, and a well-aligned persona — but if you’re reaching out too early (or too