The traditional sales and marketing models have been transformed completely by the Google age. Salespeople are no longer in control of the information that customers receive and consumers tend to research your company long before you get in touch with them. As a result, you need to be ready to address the concerns and questions of potential customers.

By integrating your sales CRM on Zymplify’s platform, you will be able to nurture leads with a clever inbound marketing strategy and ensure they are more prepared before speaking to a salesperson.

Some more benefits include:

  • You can develop better relationships with customers before they even talk to the sales team
  • The customer will be more informed and likely to make bigger purchases
  • You can see what the customer’s behaviour is like by gathering information on their web activities
  • Score the leads on their intent to buy and prioritise them on their recorded activities
  • Shorten the sales process by automatically sending leads the most relevant information at the best possible time

Zymplify helps our clients create an efficient and transparent sales process using our sales CRM. You will also get expert marketing support and advice from our Client Success Executives.

How to start integrating your sales and marketing

To ensure the two teams run smoothly together, open communication and an understanding that each team needs each other to succeed are essential. Well implemented systems that aid the entire process are a must.

If the two areas aren’t working in sync, you can end up with a mess of miscommunication and misplaced metrics. By integrating sales and marketing from the get-go, you’ll really be able to enjoy the benefits sooner rather than later. Here are our simple and easy steps to start the integration now.

Show accountability and expect the same in return

Both teams need to demonstrate mutual accountability by putting set goals and objectives in place from the outset. Talk through a plan at the beginning and state clearly who is responsible for what, and what is expected at the end of the time frame stated.

Use your marketing budget to motivate the sales team

You should keep the sales team motivated and incentivise them with some of the marketing budgets.

Put a sales and marketing service level agreement in place

A service level agreement is needed for sales and marketing teams to understand and agree on what to expect from each other.

You can use Zymplify’s multichannel marketing platform to integrate your sales and marketing teams to work in sync with each other and generate leads to the best of their ability.

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