Your sales and marketing teams are about to become a whole lot more efficient. We’re excited to unveil our latest product updates and integrations that enhance how you identify, research, and engage with in-market prospects.
The B2B landscape has never been more competitive, and buyer behaviour continues to evolve at breakneck speed.
Today’s prospects are doing more research independently, involving more stakeholders in decisions, and expecting highly personalised interactions from the very first touchpoint. Meanwhile, your teams are drowning in data but starving for actionable insights. They know which companies might be interested, but struggle to identify the actual decision-makers. They spend hours on manual research that could be automated, and precious time building prospect lists from scratch when they should be having conversations.
This release addresses these fundamental challenges head-on. We’ve focused on three core areas: precision targeting that goes beyond company-level intent, intelligent automation that eliminates repetitive tasks, and streamlined workflows that put your most important tools at your fingertips.
What’s New: Five Game-Changing Features
1. Zymplify + Delivr.ai Integration: Taking Buyer Intent to the Individual Level
Here’s the challenge every B2B team faces: you know a company is researching solutions like yours, but who exactly is driving that research? Our new integration with Delivr.ai changes the game by revealing the actual human beings behind intent signals—not just company names.
This person-based intent capability identifies specific individuals within US companies, making it ideal for businesses targeting the American market or operating across US territories. When you combine this with broader intent approaches, you get precision targeting that makes your outreach significantly more personal and effective.
What this means for you: If you’re targeting US prospects, your sales team can skip the guesswork and connect directly with decision-makers who are already in buying mode. Your marketing campaigns become laser-focused on the right people at the right companies in your key American markets.
2. Intent Settings Restructure: All Your Intent Sources in One Place
We’ve consolidated your intent settings into a single, unified page that gives you complete control over your intent campaigns from one streamlined location.
Whether you’re adjusting surge thresholds, filtering by topics, or managing data sources, it all happens in one place. No more clicking through multiple pages or trying to remember where you left that specific setting.
What this means for you: Campaign updates that used to take 10 minutes now take 2. Your team spends less time on setup and more time on what matters—engaging with prospects.
3. Refined Navigation Bar: Everything You Need, One Click Away
We’ve reimagined our navigation to put your most-used features front and center. Whether you’re hunting for data, tweaking settings, or launching new workflows, everything is now intuitively organized and accessible.
The new structure follows your natural workflow patterns, reducing the clicks and cognitive load that can slow down busy sales and marketing professionals.
What this means for you: Faster task completion and less time learning where things are. Your team can focus on strategy and execution instead of navigation.
4. AI Research: Instant Intelligence for Every Account
Manual research is a productivity killer. You know it, we know it, and your sales team definitely knows it. AI Research eliminates this bottleneck by automatically generating company-level insights that fuel more personalised, effective outreach.
The feature includes eight default research prompts covering everything from trending news and competitor analysis to industry challenges and customer persona insights. You can customize these prompts to match your team’s specific needs, or use them as-is for immediate value.
Once you reveal a company in your system, AI Research runs automatically in the background, gathering insights and storing them directly in the company profile. Need research on a specific account right now? You can manually trigger the AI Research feature for any company.
What this means for you: Your SDRs and account executives spend their time having conversations instead of doing research. Every outreach message can reference specific, relevant insights about the prospect’s company. Your team moves faster through the pipeline because they understand their accounts more deeply from day one.
5. Slack Alerts: Real-Time Notifications for Buyer Activity
The best intent signal is useless if you act on it too late. Our new Slack alerts ensure your team never misses a high-intent moment by delivering real-time notifications directly to your workspace.
Think about how many times your team has discovered a hot prospect days or weeks after they showed initial interest. Those missed opportunities add up quickly, especially when competitors are monitoring the same signals and moving faster.
What this means for you: Your sales team can respond to buying signals within minutes instead of days. Marketing can trigger personalised campaigns immediately when accounts surge. Nobody misses hot prospects because they were in meetings or focused on other tasks. Your response times become a competitive advantage.
The Bottom Line: More Precision, Less Busy Work
These enhancements work together to solve a fundamental challenge in B2B sales and marketing: how do you efficiently identify and engage with prospects who are actually ready to buy?
With person-based intent data, you’re connecting with the right individuals. With streamlined navigation and unified settings, you’re saving time on administrative tasks. With Intent Search, you’re building prospect lists from companies already showing buying signals. And with AI Research, you’re having more meaningful conversations because you understand your prospects better.
Your team gets back hours every week that were previously spent on manual research and list building. Your outreach becomes more personal and relevant. Your conversion rates improve because you’re targeting people who are already in buying mode.
Ready to Experience the Difference?
The future of B2B prospecting is about working smarter, not harder. These updates represent a significant step toward that future—one where your team spends less time on manual tasks and more time building relationships with prospects who are ready to buy.
Ready to see these features in action? Try our 14 day free trial today!
