NuBoxx have grown rapidly since opening in 2017. Their future goal is to expand the brand through additional locations. NuBoxx have their her trust in Zymplify’s sales and marketing automation software to help them achieve that goal in the next 4 years. Click here to read this case study.
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What Is an Intent Qualified Lead (IQL)?
Why the Funnel Needs an Upgrade The traditional B2B funnel is showing its age. For decades, sales and marketing teams have relied on the MQL (Marketing Qualified Lead) as their north star for pipeline building. But here’s the problem: by the time a lead becomes an MQL, they’ve already formed
1 September 2025
