NuBoxx

Introduction: The Evolution of ABM Account-Based Marketing (ABM) has always been about precision. Instead of casting a wide net, B2B marketers focus their efforts on high-value accounts that fit their Ideal Customer Profile (ICP). But

Marketing and sales teams pour thousands into campaigns, tools, and lead generation—but without the right strategy, much of that investment goes to waste. In fact, companies waste an estimated 26% of their marketing budget on