So you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their journey. Now what? Having all that intelligence is great, but it’s what you do with it that counts. Here are five practical
How signal-based targeting can rescue your pipeline and your ROI. In B2B marketing, budget pressure is relentless. You’re expected to generate more pipeline, from fewer resources, and still prove ROI every quarter. So why does it still feel like your budget is evaporating into clicks and content downloads — with
In today’s B2B landscape, buying behaviour has changed — but most GTM strategies haven’t. 🔹 87% of buyers now self-educate before engaging with sales🔹 Only 3% of your total addressable market is actively in-market at any given time🔹 And yet, most go-to-market teams are still running campaigns based on static
