A Beginners Guide to Sales Cadences

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Even if you have a stream of fresh, qualified and ready-to-engage leads pouring into your pipeline, if you don’t have a well-planned sequence of touchpoints to connect with your prospects, you are not maximizing your prospecting potential.

Sales cadences are your way of diversifying your outreach by connecting with your prospects via a multitude of channels. A cadences is a sequence your sales reps follow to engage your prospects, via emails, phone calls, or social media.

63% of people requesting information on your company today will not purchase for at least three months, of which 20% will take more than 12 months to buy

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