The Role of Marketing & Automation in Rev Ops


Marketers, get ready to step into the spotlight and unleash your full potential! You might not be the ones signing the deals, but don’t be fooled – your role is absolutely essential in driving revenue and fuelling your company’s growth.

From captivating campaigns that attract and engage new leads to delighting long-time customers across multiple channels, every single touchpoint contributes to the overall customer experience. And let’s not forget – the ultimate goal is to generate revenue!

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