Big Wins with Buyer Intent and Marketing Automation
Before converting to Zymplify, Karl Barton from cybersecurity platform, SecureAuth, was tossing content into the ether, hoping for a miracle that would bring customers his way – but the “seeing what sticks” strategy wasn’t working.



Introduction
Let’s say you have a great product that nobody knows about – it’s disruptive and ready to make shapes in its industry. You’ve tried your failsafe modes of traditional PR and marketing, but it’s too slow. You’re left with the question: how do you get to the market faster?
With customers from around the world, SecureAuth’s segmented audiences were receptive to different content narratives respective of where they sat on their buying journey. What they needed was a bespoke system that reached out to their audience individually – exactly where they were – instead of churning out content in the hopes it spoke to someone.
For Karl, he needed to engage at the right time so he could appeal to his prospects’ interests through targeted content. He wanted qualified leads that would cut out wasted time spent nurturing prospects who were anything but committed.
Right Message, Wrong Time
When SecureAuth were bringing a new technology into their market, they needed visibility on who’s looking at their tech. They had walked the tried-and-tested routes of using telemarketing agencies, brand awareness and local PR.
But the big issue was learning how to get their product out into the world in a faster, cost-effective way while hitting the nail on the head of every potential prospect opportunity out there.
Karl needed localised feedback from his target areas. The U.S. narrative wasn’t succinct for his European audience and it needed to be tailored to reflect the nuanced needs of a varied international demographic – something they hadn’t done before.
With a revenue goal to meet on a quarterly basis, they needed
opportunities with genuine potential.
Traditional Lead Gen
Never Wins
SecureAuth wanted a return on their investment of time and money – and quickly.
Traditional marketing and traditional lead generation programmes deliver leads but they’re not always qualified. As SecureAuth has learned: it’s a waste of resources when a member of their team is continually spending their time figuring out if a lead is qualified, only to discover they’re not.
Old systems of cold calling unqualified leads are a sure-fire way to reduce customer expectation and waste money.
With the potential for global customers, Karl needed to investigate how the markets were evolving across regions, so he could spot the potential for future trading investment areas.
But the idea of bringing on a new system for generating leads and automating content was unnerving. Without a marketing background, Karl needed an onboarding process he could learn easily and translate into actionable steps using the platform’s data insights. Early adoption of Zymplify’s processes and systems was top priority.
“We grew another million dollars of new pipeline, just based on the fact we were able to focus our efforts on a certain market.”
Karl Judson
Security Officer at SecureAuth Corporation

Building a Dynamic Revenue Growth engine
With a training process that was easy, intuitive and offered with round the-clock support from Zymplify’s customer success team, Karl quickly learned how our platform was implemented and able to deliver results from day one.
Zymplify swiftly scans your addressable market for potential in market buyers, identifying specific contacts and companies and delivering this information straight to your dashboard.
’What it offered was a vision of the SecureAuth market from a fresh perspective across all regions. Additionally, Zymplify generates multiple marketing workflows and a multi-channel campaigns to capture and convert demand at scale, as well as automating sales outreach cadences and providing customisable sales pipelines to track your sales cycle.’
“If I was in board meetings or a management meeting and I wanted to explain to them about a particular market or market segment, I have that information right at my fingertips,”
Karl Judson
Security Officer at SecureAuth Corporation
Zymplify understands the buyer dynamic, and for Karl, this was paramount
“Now you could say, ‘Oh, South Africa is too far away.’ Or somebody might have reservations about working in the market,” he said, adding: “But, actually, there were some very unique drivers we found from the Zymplify platform that told us it was a good market to go after.
Off the back of that, we grew another million dollars of new pipeline, just based on the fact we were able to focus our efforts on a certain market.” Karl was able to generate prospects who were actively looking for SecureAuth’s services. He wanted an engagement model that would nurture at every stage along the buying funnel and would actively appeal to the topics and conversations their prospects were wanting.
Zymplify understands the buyer dynamic, and for Karl, this was paramount.
“If my technology was very strong in a certain sector, using the Zymplify platform, I could put those details into the platform as key pieces of data,” he said.
“Then, essentially, the Zymplify platform would give me that information back about people in those organisations that are looking to buy. That’s unique.”

Competitive advantage
In the first three months of using Zymplify, SecureAuth’s results are spectacular:
Emails were sent (without Karl lifting a finger)
Prospects were identified
Became MQLs (marketing qualified leads)
Became SQL (sales qualified leads)
Of sales in the pipeline / £250,000 confirmed sales
According to Karl, Zymplify is a tool so great, it’s worth keeping under wraps: “I don’t necessarily want all my partners or competitors to know I’m using this tool, because it gives me a competitive advantage.”
Zymplify is all about cultivating relevance right through your buying journey, using automation to deliver your content to your prospects right when they signal their interest.
With Zymplify, your prospects’ engagement is backed by historical data which offers insights into their buying patterns, and particularly, how these evolve over time.

Maximise Your ROI with Intent-Driven Insights
Identify high-intent prospects, create targeted campaigns, and engage businesses at the right time with Zymplify’s Buyer Intent Activation and Intelligence platform. Book a demo today to see how Zymplify can transform your lead generation.
