Social media and inbound marketing go hand-in-hand like peanut butter and jelly. When used effectively, social media can be an incredibly useful tool in your overall inbound marketing strategy. Social media is a massive part of our lives, in both a professional and personal sense. We are a world of scrollers and swipers, and we spend more time than ever on Facebook, LinkedIn and Twitter. It’s changed the way we live our lives, the way we access our news and how we interact with others. It’s everywhere and it’s unavoidable.
There are 3.2 billion social media users, which equates to about 42% of the population. Facebook is currently the market leader, with 68% now reporting that they are Facebook users. However, a lot of marketers either aren’t using it properly, or roll their eyes at the thought. Let us show you how important social media is, and how you should be using it in your overall inbound marketing strategy.