A co Londonderry marketing software business is creating 15 jobs after landing £1m from US investors.
Zymplify, which is based in Portstewart and produces software to help businesses automate and simplify advertising and marketing, secured backing from Boston entrepreneurs John Campbell and Steve Lesser.
Michael Carlin, the chief executive of the company, said: “We set up the business in 2013 and already have a team of talented people.
In any given market, only a tiny fraction of buyers are actually ready to buy — roughly 3%. The rest are either not looking, not aware, or not convinced. But that 3%? That’s where your
Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been
Zymplify finds your business qualified prospects who are actively looking for your products or services and gives you a complete toolkit to connect with them and close sales at speed. It puts you in control.
