How We Helped Drive 227 Leads in Just 14 Days
The Requirements
SuperNode is a cutting-edge global technology development company that designs superconducting connection systems to connect renewable generation and increase grid interconnection in mature markets.
SuperNode was launching a book and supporting website called “Supergrid – SuperSolution” which reveals a plan on how to solve the energy crisis and decarbonise Europe.
“Europe has more renewable energy resources (wind & solar) than it needs, but the current grid is not fit for purpose. A new Supergrid can solve the energy crisis and decarbonise Europe” written by Eddie O’Connor with Kevin O’Sullivan.
What was involved
Designed
Collaterals
To ensure a personalised touch, we designed customised templates for emails, landing pages, post entry pages, and autoresponders. Starting with a basic branding kit and using their book cover as a starting point, we developed collateral designs that reflected their unique style and messaging.
Created book launch campaign
To create an engaging and comprehensive campaign for SuperNode’s Book Launch event, we designed a multichannel landing page campaign that was built on the initial collateral designs we produced.
Launched email
invites
We developed a sequence of three strategically timed emails – an initial invite and two reminders leading up to the event. We carefully managed the lists to ensure that all RSVPs, both positive and negative, were captured and removed from any additional reminder emails. Supported by a 10-Day Social Media ‘Countdown’ to the launch.
Created Website and Subset Pages
To provide visitors with relevant information about their book launch, we designed and developed a website landing page. Additionally, we created two subset campaigns that offered firstly prospects additional content about the book and secondly journalists an exclusive press-pack. Throughout the process, we worked closely with their technical team to ensure all website settings were correctly configured.
Our efforts paid off, and the results were impressive
Within 14 days of launching, we captured:
Leads
Social Actions (likes, clicks and shares)
Email Open Rate
Email Click Rate
A packed house in the Exam Hall in Trinity College
Record launch-day book sales
"The team at Zymplify have been excellent, supportive, creative, analytical and patient!! We've burst all our targets and reduced our workloads. Highly Recommended."
PR Smith
Our comprehensive approach to branding, campaign design, and collateral management helped SuperNode to successfully launch their book and establish a strong brand image.
The client has continued to use our tools to manage their social media accounts as well as Workflows to nurture their prospects, and we look forward to working with them on future campaigns.
Maximise Your ROI with Intent-Driven Insights
Identify high-intent prospects, create targeted campaigns, and engage businesses at the right time with Zymplify’s Buyer Intent Activation and Intelligence platform. Book a demo today to see how Zymplify can transform your lead generation.
