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The hidden cost of a half-open radar If your team relies on a single intent source (e.g. one publisher network, one review site, or one ad platform), you’re seeing only a fraction of the buyer’s journey. Buyers don’t research linearly or in one place; they bounce between publisher articles, comparison
Why the Funnel Needs an Upgrade The traditional B2B funnel is showing its age. For decades, sales and marketing teams have relied on the MQL (Marketing Qualified Lead) as their north star for pipeline building. But here’s the problem: by the time a lead becomes an MQL, they’ve already formed
How disconnected tools, clunky handoffs, and overcomplicated processes are quietly slowing your revenue engine — and how to fix it. Your tech stack is full. Your dashboards are busy. Your sales and marketing teams have dozens of tools at their fingertips. And yet… pipeline growth is slowing. Conversion rates are
