Today, email marketing is more advanced than ever, with capabilities like segmenting lists to sending out personalised, relevant messages, and automation features that mean marketers can essentially “set it and forget it”.
In this eBook we’ll cover the following:
How disconnected tools, clunky handoffs, and overcomplicated processes are quietly slowing your revenue engine — and how to fix it. Your tech stack is full. Your dashboards are busy. Your sales and marketing teams have dozens of tools at their fingertips. And yet… pipeline growth is slowing. Conversion rates are
Why timing kills deals — and how signal-based automation helps you act before it’s too late. You’ve just captured the perfect lead. An in-market account from your ICP downloads a case study, visits your pricing page, and even compares you to a competitor on G2. You send the info to
Every marketer and seller knows the feeling: A prospect downloads your content. The lead score goes up. You send the follow-up. And then… nothing. They don’t respond. They don’t book. They vanish. So what went wrong? You acted on a signal — but it was the wrong kind. Because not
