The classic funnel no longer reflects how today’s B2B buyers behave. Stages like Awareness, Interest, and Consideration were built for a world where buying was linear, predictable, and controlled by sellers.
But GTM leaders know the truth: the modern buying journey is fragmented, anonymous, and driven by signals, not stages.
That’s why the modern funnel is dead — and signal-based GTM has taken its place.
From Stages to Signals
B2B buyers don’t wait to be nurtured. They research in private, loop in colleagues at unexpected times, and jump between channels without warning. By the time they raise their hand, most of the journey is complete.
Static stages can’t keep up. But real-time buyer signals can.
Zymplify’s signal-based GTM model gives revenue teams the intelligence to know:
- Who’s showing intent across 20+ integrated sources
- Where each account is in the buying process, based on our proprietary Research Quadrant™ model
- When to act — and with what message — based on live behavioural triggers
This isn’t just data. It’s intelligence. It’s orchestration. It’s execution.
Your pipeline should start with precision — not guesswork.
Zymplify helps GTM teams tap into the broadest integrated intent network available, pulling behavioural and interest-based data across your Total Addressable Market. With predictive account intelligence, you’ll know which companies are entering your cycle — before they ever fill out a form.
Then we sort them for you. Each account is placed into a buying phase with our Research Quadrant™ model, revealing who’s in-market, who’s researching, and who’s surging. Your next move? Crystal clear.
Orchestrate the Journey With Precision
Once demand is identified, the next step is critical: orchestrating the right outreach.
Zymplify connects marketing and sales in a single stream, aligning campaign journeys and sales motions based on where each account sits in the buyer journey.
- Full-funnel orchestration across channels and cadences
- Activation-ready audiences you can target immediately
- Dynamic routing based on buying signals, not static lead scores
No more handoffs. No more silos. Just one coordinated GTM engine.
Execute in Real-Time — Without Leaving the Platform
While others pass off intent data, Zymplify activates it.
Our native sales and marketing tools let your team take action the moment signals spike — from outreach cadences and email campaigns to ads and lead scoring.
- Intent-to-engagement workflows that reduce lag and increase conversion
- Real-time campaign activation triggered by live account activity
- Instant visibility into who’s ready, how they’re behaving, and what to do next
This isn’t intent data sitting in a dashboard. It’s insight moving your revenue engine.
Integrate Without the Headache
We know GTM leaders don’t want more tools — they want more speed.
Zymplify plays well with your existing stack, pushing enriched signals, audiences, and outcomes directly into your CRM, MAP, and data layer. All backed by our native ecosystem of GTM integrations.
- Sync signals across platforms without engineering support
- Empower marketing, sales, and ops to act from a single source of truth
Welcome to Signal-Based GTM
Zymplify unifies the GTM workflow for modern revenue teams — from first signal to closed won. Predict demand, engage the right accounts, and execute faster than your competitors.
Because the funnel is dead. But growth? That’s just getting started.
Ready to activate your next buyer? → Book a Strategy Call
