Thrive transformed
500 cold contacts into 12,000 quality leads
Despite the challenges of a global pandemic, Thrive delivered 15,126 leads to their clients. With the help of Zymplify’s reveal tools, they have managed to completely transform a clients’ cold data list.
Digital Agency Thrive cuts client lead costs by 90% after becoming an agency partner with Zymplify
So, you are a rapidly growing full-service strategic digital marketing and communications agency working with recruitment agencies and human resources teams, all with burgeoning databases, and no real way to break out of the cold calling and email newsletter traps. Add into the mix a global pandemic…
That was the issue facing Thrive Marketing Communications Agency as they faced up to the needs of their clients to get more out of marketing leads.
However, since becoming an agency partner back in 2019, Zymplify has played a crucial role in helping Thrive scale their clients’ business development efforts via automated prospecting and marketing automation.
And the results speak for themselves, despite the challenges of a global pandemic, Thrive delivered 15,126 leads to their clients.
With the help of Zymplify’s reveal tools, they have managed to completely transform a clients’ cold data list of 500 contacts and grow it to an incredible database of 12,000 leads, while they also achieved a 45% click through rate for one of their clients’ campaigns with the help of automated prospecting and automated email journeys.
Introduction
Before converting to Zymplify, Kristie Perrotte, Managing Director and Founder of Thrive Marketing Communications Agency, was looking for a tool that would revitalise recruitment industry clients’ extensive databases of cold data.
While many clients were familiar with the concept of marketing automation, the idea of having multi-stage email sequences that mirror the sales funnel was entirely new for most of the clients Thrive was dealing with. For Kristie, finding the right marketing automation solution to transform their clients’ static databases at the right price was vital.
"Finding the right marketing automation solution to transform their clients’ static databases was vital.”
Kristie Perrotte
Managing Director and Founder
Finding a solution at the right price point became the number one priority for Kristie
When scaling their businesses through cold calling systems became difficult, Thrive found they needed to change clients’ minds from newsletter style prospecting to something that would mirror their sales funnel. Following that, marketing automation took centre stage of Thrive’s offering.
Kristie recognised that while many recruitment agencies were aware of marketing automation solutions, there seemed to be a lack of understanding of these platforms’ functionality.
These agencies find that the price of marketing automation tools exceed their budget and decide they’d instead leverage their existing recruitment databases.
And the results speak for themselves, in Q1 2021 despite the challenges of a global pandemic, Thrive delivered 15,126 leads to their clients.
With the help of Zymplify’s reveal tools, they have managed to completely transform a clients’ cold data list of 500 contacts and grow it to an incredible database of 12,000 leads, while they also achieved a 45% click through rate for one of their clients’ campaigns with the help of automated prospecting and automated email journeys.
For Thrive’s clients, Zymplify offers the right range of tools at the right price
When considering the extent of clients’ databases, scaling down the number of contacts becomes unrealistic, making other marketing automation platforms out of reach.
While other platforms charge per contact Zymplify believe it’s wrong to penalise Agencies and their clients for growing their your contact lists. That’s why Thrive chose to move their clients over to Zymplify. Thrive were able to add unlimited contacts for their own business and for their client businesses.
For Thrive, the most valuable feature on the platform is the reveal function that allows them to get up to date contact information for any potential lead and forward them to their client.
“For our client’s sake, we have tested the reveal function on other platforms, including Zoom Info. When we entered a list of 250 contacts into Zoom Info, it came back with a result of three emails. Put it through the Zymplify tool, and it revealed 75% right, which is higher than average.”
Besides the reveal function, Thrive found that Zymplify was an easy to use platform. She explained: “Our Marketing Automation Executive didn’t even need any training. He picked it up with ease, self learned and on top of that, he looked into it and found a host of new features.”
The Result
Since becoming an agency partner in 2019, Zymplify has played a crucial role in helping Thrive scale their clients’ business development efforts via marketing automation and reveal tools.
Open Rate
Using the marketing automation platform allowed Thrive to reach an astonishing 45% open rate and 42% click-through rate with their clients. This meant transforming a list of 500 cold contacts into 12,000 quality leads or achieving a 90% reveal rate for another organisation with the reveal functions and marketing automation solutions.
High quality leads for only
Through the agency partnership with Zymplify, Thrive can provide their clients with quality leads for £2.86, instead of the £30-£50 lead cost associated with traditional marketing.
Contacts
With the reveal functionality Thrive delivered verifiable email addresses to their clients from their static lists. From a list of 250 contacts, Zymplify’s reveal tool was able to uncover 187 contacts. Compared to the three that other email lookup tools could provide, that is a 75% success rate.
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