Is your website on point? That’s probably a question you’ve read countless times on blogs like this, but what does it actually mean?
It’s so vague and all-encompassing that beginning to review your website has become a very daunting task indeed. There’s so much to consider – brand consistency, SEO, navigation, calls to action, visitor tracking to name just a few – where do you even start?
Luckily for you, Zymplify is here to help. In this blog, we’re going to focus on what are the most essential codes to have on your website to enhance your users’ experience and turn your website into a lead magnet. Before you run away screaming, this is NOT a technical guide, you don’t need to be a developer to add these codes but if you’re not comfortable doing it, your web developer will be happy to help (or even give us a call, seriously!).
We’ve picked out for you the top 5 ‘things’ that we believe all websites should have as standard and that we use personally. It’s a quick copy and paste job to add these powerful tools, so what are you waiting for?
1. Google Analytics
Undoubtedly the original tracking code and an absolute must for all websites. This code is FREE and gives you great insight into your website traffic. If you’re not tracking your website activity how can you possibly aim to improve it? Click here for a guide on how to install Google Analytics web tracking. Once you have it set up here are the top metrics to look for:
- User demographics and Interests.
- Most popular content and pages plus the exit pages.
- Top traffic sources.
2. Digital Ads Remarketing Pixels
Everyone actually knows what remarketing is, even if you think you don’t! Have you ever been looking for a new pair of shoes or some golf clubs and then a few days later you’ve been browsing the web or social media and you see an ad for the very thing you were looking for a few days ago, spooky? Not really! Marketers are using remarketing pixels to store information about your visiting habits and then using that information to serve you with relevant ads. It’s actually very considerate when you think about it!
So how can you do this for your business? First, you need an Ads account in Google, Facebook, LinkedIn or Twitter etc. These are free to set up (although, obviously the ads aren’t!). Each platform will have a remarketing pixel that you can add to your website so that when people visit your site they’ll be added to a remarketing list. It’s these lists that you use to serve those tailored ads to. The information can be stored in these lists for months, so even if digital ads aren’t a part of your short term strategy, it’s still worth getting the pixels on your site and growing the potential audience for when you do decide to launch ads. If you have Ads accounts set up, here are guides on how to quickly add your remarketing pixels behind your website:
- Install Google Ads Remarketing Pixel
- Install a Facebook Pixel
- Install LinkedIn Insight Tag
- Install Twitter Website Tag
Reminder – if you create Landing Pages anywhere other than your website such as within Zymplify, Hubspot etc be sure to add your remarketing tracking pixels behind your landing pages also. Within the Zymplify platform, you can add these codes once and apply to all your Landing Pages with ease, under the Connect area.
Chatbots are a great way of encouraging engagement and providing personalised user experiences. There are basically automated decision trees that serve specific content based on how a user interacts with them.
For example, a chatbot on your homepage could ask “what are you looking for today?” and offer links to specific areas of the website to help users get to where they need to go faster. We don’t see chatbots as a replacement for live chat options, even in this current climate where you might be scaling back staff and resources, but more of an accompaniment.
There are lots of great tools out there to choose from such as Drift, Intercom, ChatBot or BotStar.
4. Live Chat
You’ve probably used live chat already this week, I know I have when I was trying to sort out a problem with my internet! The question is if you’ve used live chat before and don’t have it on your own website, then why not?
Live chat is perfect for this current climate because prospects will be taking longer to make decisions and they’ll be doing more research. Don’t just let them blindly bounce around your website, interact with them, ask them if you can help – the human touch goes a long way. Don’t worry if you can’t be online all the time, you can set operating times and the live chats will also store engagements for you to review when you can so nothing gets missed.
There are lots of live chat apps to explore including Pure Chat, Olark, LiveChat or tawk.to.
5. Zymplify’s Web Visitor Tracking Code
Ok, we couldn’t talk about website pixels without mentioning Zymplify, after all, it is our blog!
The Zymplify tracking code goes further than Google Analytics, we track and store a user’s IP address. This allows us to do the following:
- Identify which company the visit came from and give you that information.
- Use the company information to reveal contact records, which turns your anonymous web visitors into leads in real-time.
- Provide a time-stamped overview of what a prospect has been doing on your website, exact web pages visited etc.
- Serve pop-ups that cannot be blocked by any browser settings.
Sounds too good to be true, right? It’s not and what’s more is that this tool is only a small part of our platform. Our website visitor tracking combines with our automated demand generation and nature tools to help you turn prospects into leads and leads then into sales, at scale. Sorry for the shameless plug to finish with but we’re really passionate about creating unique user experiences and about scaling your business fast so we want to share these tips with you!
If you’d like to find out more, don’t forget we’re offering a free marketing consultation for a limited time only. Click here to find out more.