Welcome to the future of buyer intelligence. We’re excited to introduce our latest intent offering – Content Intent. It’s a breakthrough addition to our robust buyer intent toolkit, and is designed to help you connect with prospects reading solution-based content in your product markets.
In this blog, we’ll delve into the world of solution-based content, exploring its rising prominence in today’s B2B buyer’s journey. We’ll uncover the challenges businesses face in creating this content that resonates with the right prospects, and how Content Intent can help overcome these challenges, providing real-time data that can drive your marketing and sales efforts.
The Rising Need for Solution-Based Content
Today’s B2B buyer’s journey is predominantly driven by self-education. Buyers are navigating the plethora of online resources available to them, seeking out solution-based content like case studies, white papers, eBooks, reports and guides, more than ever before.
A study by DemandGen reports a striking 49% of B2B buyers said they now rely more on content to research and make purchase decisions.
This reliance signifies an unprecedented demand for such high-value, solutions-centred content. It’s become more than desirable; it’s now indispensable for successful conversions. As such, the creation of solution-based content is vital for B2B businesses looking to stay relevant and competitive.
The Challenges of Content Creation
Creating high-quality content is undoubtedly a time-consuming process that demands careful planning, research, and craftsmanship. In the vast and ever-expanding digital landscape, where countless pieces of content are produced daily, getting your message in front of your intended audience can be a daunting challenge.
High-Quality Content Creation: Crafting content that resonates with your audience and provides genuine value is a complex task. It involves not only writing skill but also expertise in the subject matter, the ability to engage readers, and a keen understanding of your target audience’s needs and preferences. This level of quality often requires considerable time and effort.
Time-Consuming Process: Content creation is not a quick task. It involves brainstorming ideas, conducting research, outlining, drafting, revising, editing, and often involves multimedia elements such as images or videos. Rushing this process can result in lower-quality content.
Digital Landscape: The internet is a vast and crowded space where content is constantly being published. Blogs, social media, news articles, videos, podcasts – the options are virtually endless. This immense volume of content means that your content is competing for attention with countless others, making it challenging to stand out.
Reaching the Target Audience: Even if you’ve created high-quality content, getting it in front of the right people can be an uphill battle. Finding and reaching your specific target audience amidst the noise of the digital world requires a well-thought-out distribution and promotion strategy.
Lower Visibility: When your content doesn’t reach its intended audience, it remains hidden in the depths of the internet, resulting in lower visibility. This lack of visibility can be frustrating, especially when you’ve invested time and resources into creating valuable content.
How Can Content Intent Help?
Rather than embarking on the time-consuming journey of content creation in the hope it reaches your target audience, we’ve teamed up with the world’s largest solutions-based content library to bring you contact level intent data. Zymplify’s new Content Intent tool empowers you to harness the content already crafted by other reputable brands within your product markets. This strategy not only saves you time but also ensures that you’re tapping into a goldmine of established, valuable resources.
By strategically utilising this existing content, you can effectively connect with prospects actively reading solution-based content in your product markets, all while boosting your lead generation efforts and delivering results that are both engaging and factual.
At the heart of Content Intent is its capacity to amplify your business’s buyer intelligence. Harnessing the power of real-time data, it alerts you to potential clients who are actively engaging – not just with content in your product markets – but crucially with your competitors’ content too.
A Harvard study revealed that businesses who contacted potential leads within a day were nearly seven times more likely to have quality conversations with key decision makers than those who waited longer. Say, for instance, a valuable prospect from a potential client company downloads a competitor’s eBook. Content Intent informs you of this interaction, enabling you to swiftly reach out and leverage the opportunity to highlight your product’s unique selling points against your competitor.
But the power of Content Intent extends even further. Instead of vague demographic data, you gain access to detailed intent data. This means you receive meticulous insights about the specific individuals who are engaging with your competitor’s content. For instance, you might discover that Sarah, a purchasing manager in a large corporation, often interacts with content provided by your competitors and you are also provided with a link to the actual content that was downloaded.
Equipped with such precise information, you can tailor your marketing and sales effort to her specific needs and preferences, highlighting how your product fares better against those she’s considering.
In a world where 91% of consumers prefer brands that provide relevant offers and recommendations (Accenture), such personalisation becomes a potent tool. Content Intent allows you to turn competitor engagement into an opportunity, providing personalised, relevant content that not only competes but outshines your competition, enhancing customer satisfaction, loyalty, and ultimately, driving your business forward.
Content Intent is more than just a new feature – it’s a leap forward in understanding your online audience. By successfully identifying who’s interacting with solution-based content in your product’s markets, you can proactively engage these potential clients, leading to better conversions and ultimately, business growth.
Why wait for prospects to find you, when you can reach out to them first? Try out Content Intent for FREE today and with our RevFlow Generator and supercharge your prospect engagement strategy – plus get your hands on 100 FREE leads to test the waters.