In this webinar we discuss our new integration with Google Ads, and what this new feature will mean for you.
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Account-Based Marketing (ABM) has been a go-to B2B strategy for over a decade. The concept is sound: focus your resources on the accounts most likely to buy, and personalise every interaction. But here’s the problem — most ABM programs underperform. According to ITSMA, only 1 in 5 marketers say their
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